W11 Reflection

 

W11 Reflection: Landing Page Optimization & Basic SEO

Before taking this course, I thought I understood the basics of SEO and how to improve the chances of a  website being found in an internet, or in the case for me, how to find a YouTube video I created on the internet.  I knew that KEYWORDS played a huge part in how the web crawlers aggregate that data into their search algorithms, but when it comes to actual websites, I've learned much more how SEO optimization efforts improve their chances of being found and reported on search engine results.  

I understand now that in addition to keyword optimization, you need to add keywords to the HTML title of each of your website pages.  You also need to ensure that whatever you have listed in your Google Ad as far as keywords are concerned, you need to make sure those keywords appear somewhere on your Landing Page that the Google Ad is pointing to.  

My plan going forward is to go in and continue to develop and improve the SEO optimization on my Ad and also my Website.