W07 - Reflection

 This past week was all about learning the Google Ads system.  I have learned quite a bit - I didn't realize you could separate out the ads into different groups which makes sense for me because I have both board games and card games that I will be selling on my site.  It's important to choose specific words for each ad group that relate directly to my target audience.  So, I basically made the same list of search keywords, but switched out the words "card" and "board" interchangeably.  That way I can focus on either "game" in the same campaign.  

I know I still have quite a bit more to learn.  I'm still trying to make connections for drop shipping, but it's been slow going.  I'm hoping to nail something down this week so that I can start to take orders and get this business moving forward.  Southern Hobby in Tennessee seems to be the best option as they have a wide variety of options for both card and board games.