W03 - Journal Entry

 I have actually really enjoyed this week in MKT250.  

We learned about Affiliate Marketing and Drop Shipping as options to use for an online business.  I have dabbled in this online business stuff off and on over the years, and the information I learned in this course have helped me to understand more clearly what I would be getting myself into choosing either option as a business. 

One of the main things that really peeked my interest was that if you're involved with drop shipping, you need to be on the lookout for FRAUD.  If I were to pursue this, I would want to learn more about how to prevent fraud and those that are trying to return items for fraudulent reasons.

For Affiliate marketing, something I thought of that needed more research was to find out how to wrap your affiliate link into something that does not appear to be an affiliate link.  The one write up I read mentioned that when people see these links, they tend to bypass it and just go to the wholesaler or distributor site where your link is sending them to anyway and they buy the product on their own.  They have this perception that an affiliate is somehow ripping them off and charging them extra money when they're really not.